New Year’s Card (年賀状) Like the Western custom of sending Christmas cards to friends and relatives, the New Year’s card (年賀状) tradition is rooted in Japanese history. A way of letting friends and relatives, whom they rarely get to see during the year, that they were alive and doing well. A handwritten New Year’s card […]
The digital marketing landscape is changing, again and again. Here at Defy Digital, we spend a lot of our own time and money using different platforms and methodologies to see what works and what doesn’t. As we see it, if we do not take risks and not make bold moves in our business then we […]
Defy Digital has been asked to be a part of a team to brand and market Downtown San Diego. This is the first opportunity of its kind for more than 30 years, and perhaps the most important opportunity for the ongoing evolution of Downtown and the larger San Diego region. Defy Digital is partnering up […]
We had the pleasure of assisting Waves of Impact at their surf camp for kids with special challenges this weekend at Moonlight Beach in Encinitas, CA. And it was all about the kids and having fun in the ocean! They say that salt water heals everything, and many people have found that getting in the ocean can be […]
CreativeMornings is an international monthly breakfast lecture series designed for creative communities, including designers, entrepreneurs, makers, developers and crafters alike. In 2008, Tina Roth-Eisenberg founded the lecture series in Brooklyn, NY. At the time, lecturers included professional creators, designers, photographers, and illustrators. Today, events are hosted in over 100 cities worldwide, free of charge, and […]
Defy Digital had the pleasure of supporting several of our clients in the aquaculture industry at the Triennial, the largest aquaculture conference and trade show held in the world. This year, there were over 4000 people from over 90 countries in attendance at AQUACULTURE 2016 in Las Vegas. The Triennial combines the annual meetings of […]
We had the pleasure of volunteering another great surf camp with Waves of Impact this weekend. Many people have found that getting in the ocean can be an incredible stress reducing activities. Waves of Impact seeks to spread this experience through free surf camps for kids with special challenges and our fine young men and women […]
Getting to know our clients’ businesses and their respective industries is extremely important, and serious business. In doing so, we have a clear understanding of just what keeps them up at night, allowing us to cater our interaction and offerings accordingly. At Defy Digital, exceptional client service is at the core of our business, and […]
It’s important to get to know a client’s business in order to provide effective marketing strategies. Some marketers may try to get away with simply handing clients a questionnaire to populate, and, although this approach may seem streamlined and effective, we have found that we can miss out on some of the key issues that […]
Thanks to our client’s generosity, we had the pleasure of spending the afternoon at the Del Mar Thoroughbred Club. Our client even helped us by providing all the basic betting information that a newcomer will need to enjoy a day at the races; including definitions, explanations of basic horseracing wagers, and much, much more. We were […]