The Internet is becoming increasingly crowded and to stand out in the crowd; your brand and content need to be genuinely unique, valuable and be authentic. As part of the Carlsbad Village Association’s Village Voices marketing workshop, we covered the current trends of Search & SEO, Content Marketing, Social Media, and being transparent in the […]
Tips to Take Better Photos and Create Compelling Graphics Without Any Design Skills There is no substitute for skilled graphic designers or a professional photographer, but sometimes it’s not feasible to hire a professional to produce visuals for every single piece of content you want, especially when not every project doesn’t come with a big […]
DIY Marketing Tools & Resources to Grow Your Business Marketing is often sacrificed for other business expenses. The thing is, even if we can’t afford to hire marketing firms or in-house marketing professionals, we can do great marketing using DIY tools. Learn how you can bring more efficiency and excel your growth using these […]
What Is Your Biggest Challenge Operating a Business in Carlsbad? For many independent business owners and managers, getting started with marketing can be intimidating. How can I create a professional image? Why is my business not showing up in the Google search results? What are inexpensive ways to market my business? What is this Facebook […]
Over the past three months, we had the pleasure of working with Carlsbad Village Association in bringing to the Carlsbad business community, a series of talks designed for help business owners and managers to be more successful at marketing. We covered leveraging Facebook to create awareness and improving sales, using Instagram for a superior brand […]
Post Update – Thank you for attending the April Carlsbad Village Voice Marketing Workshop. It was a pleasure! See below for the complimentary offer. Learn New Local SEO Tactics and Crush Your Competitor Join us for another hour of Village Voices meeting! Meet your business neighbors, enjoy delicious complimentary coffee, and stay connected! This […]
Post Update – Thank you for attending the March Carlsbad Village Voice Marketing Workshop. It was great to see you! To request the presentation again, click here. If you have any questions on the material we covered, please contact us. Don’t hesitate to contact us if we can help with your unique situation. If we are […]
~~~ UPDATE: Thank you for attending the Workshop. It was a pleasure meeting you! To download the presentation, click here! ~~~ Are you an inventor who has an idea for businesses and wants to see the concepts come to life? Like you, we are obsessed with the twin ideas of innovation and invention as the engines that […]
Post update Thank you for attending the March Carlsbad Village Voice Marketing Workshop. It was a pleasure! If you are seeing this page, you should have received an email with today’s presentation. To request the presentation again, click here. If you have any questions on the material we covered, don’t hesitate to contact us via the web, […]
~~~ UPDATE: Thank you for attending the Workshop. It was a pleasure meeting you! To request the presentation, click here. ~~~ Defy Digital has been asked by the Carlsbad Village Association to assist Carlsbad business owners through advocacy, education, marketing, and helping its merchants partner with other businesses. As part of the initiative, Defy Digital […]
New Year’s Card (年賀状) Like the Western custom of sending Christmas cards to friends and relatives, the New Year’s card (年賀状) tradition is rooted in Japanese history. A way of letting friends and relatives, whom they rarely get to see during the year, that they were alive and doing well. A handwritten New Year’s card […]
The digital marketing landscape is changing, again and again. Here at Defy Digital, we spend a lot of our own time and money using different platforms and methodologies to see what works and what doesn’t. As we see it, if we do not take risks and not make bold moves in our business then we […]
Defy Digital has been asked to be a part of a team to brand and market Downtown San Diego. This is the first opportunity of its kind for more than 30 years, and perhaps the most important opportunity for the ongoing evolution of Downtown and the larger San Diego region. Defy Digital is partnering up […]
We had the pleasure of assisting Waves of Impact at their surf camp for kids with special challenges this weekend at Moonlight Beach in Encinitas, CA. And it was all about the kids and having fun in the ocean! They say that salt water heals everything, and many people have found that getting in the ocean can be […]
Carlsbad residents are invited to a free showing of the 2016 State of the City video presentation, highlighting major city issues and projects. Immediately following the video presentation, there will be an opportunity to talk to City Council members and staff and ask questions about city issues and projects. The event will take place at […]
CreativeMornings is an international monthly breakfast lecture series designed for creative communities, including designers, entrepreneurs, makers, developers and crafters alike. In 2008, Tina Roth-Eisenberg founded the lecture series in Brooklyn, NY. At the time, lecturers included professional creators, designers, photographers, and illustrators. Today, events are hosted in over 100 cities worldwide, free of charge, and […]
Defy Digital had the pleasure of supporting several of our clients in the aquaculture industry at the Triennial, the largest aquaculture conference and trade show held in the world. This year, there were over 4000 people from over 90 countries in attendance at AQUACULTURE 2016 in Las Vegas. The Triennial combines the annual meetings of […]
As the year ends, we think about all we are grateful for. Thank you for giving us the opportunity to work with you this year. It has been an honor and a valuable experience for us, and we wish you a wonderful new year filled with abundance, joy, and treasured moments. May 2016 be your […]
We had the pleasure of volunteering another great surf camp with Waves of Impact this weekend. Many people have found that getting in the ocean can be an incredible stress reducing activities. Waves of Impact seeks to spread this experience through free surf camps for kids with special challenges and our fine young men and women […]
Getting to know our clients’ businesses and their respective industries is extremely important, and serious business. In doing so, we have a clear understanding of just what keeps them up at night, allowing us to cater our interaction and offerings accordingly. At Defy Digital, exceptional client service is at the core of our business, and […]
It’s important to get to know a client’s business in order to provide effective marketing strategies. Some marketers may try to get away with simply handing clients a questionnaire to populate, and, although this approach may seem streamlined and effective, we have found that we can miss out on some of the key issues that […]
If you are a small business owner in Carlsbad and haven’t taken advantage of what our libraries have to offer, you may want to keep an eye on the upcoming renovations of the Georgina Cole Library on Carlsbad Village Drive and the Carlsbad City Library on Dove Lane. In addition to modernizing the library buildings, […]
Thanks to our client’s generosity, we had the pleasure of spending the afternoon at the Del Mar Thoroughbred Club. Our client even helped us by providing all the basic betting information that a newcomer will need to enjoy a day at the races; including definitions, explanations of basic horseracing wagers, and much, much more. We were […]